The Only Source for SST PUREd® Raw Shafts Golfsmith offers the first and most dominant USGA-legal service of shaft orientation – or PUREing. This service can be performed for any raw shafts purchased through this catalog exclusive, or from any other source, or on complete clubs for retro-PUREing shipped to Golfsmith. This amazing technology, licensed to Golfsmith by Strategic Shaft Technologies, LC (U.S. patent #4,958,834 and pats pending), provides clubmakers with the opportunity to build the most stable clubs possible and expand their revenue source at the same time. Used by Over Two-Thirds of the PGA Tour Since its 1999 approval by the USGA, PUREing has become one of the hottest topics in the clubmaking industry. More than 170 PGA TOUR professional golfers can testify to the benefits of this process, and the SST PURE Tour Van has become a regular sight on Tour. You and your customers owe it to your games to have every shaft in your bags aligned for assembly the same way – SST PUREd.The SST PURE® process tests each shaft on a state-of-the-art computerized shaft analysis system. Proprietary software and sensitive dataacquisition sensors precisely pinpoint the most consistent orientation of each golf shaft. The SST machine then generates a printout of the shaft’s pre- and post-PUREing oscillation patterns to clearly illustrate the improvement in performance. Once your shafts are assembled in the most stable position, we guarantee your clubs will feel more solid and play more consistently or you may return your set at our expense (return expense for continental U.S. orders only; UPS ground shipping) and we will re-install the shafts to their original orientation. PUREing VS SPINING Many people have been confused about what a PUREd aligned shaft is and how it differs from a “spine aligned” shaft. They are not the same. 'Spine alignment' is a generic term for locating some irregularity in a shaft and installing the shaft into a clubhead in one of various orientations. Spine methods vary from user to user, and are not repetitive from shaft to shaft. Spine results rely on the interpretation and personal judgment of the clubmaker, and are subject to great inconsistencies. PUREing is a patented process that locates the most stable plane of the shaft, regardless of material composition or judgment of the machine operator. Using a number of mathematical formulas, PURE computer software reveals how round, how straight and how stiff each shaft is, and allows the operator to mark the dominant orientation that is most consistent. By installing each shaft so that the marked area is placed in a neutral position, every shaft or club within a set will have the exact same Plane of Uniform REpeatability (PURE). PUREing does not rely on human judgment — it is a science that is accurate to less than 1 degree. All PUREd shafts from Golfsmith come with an SST PURE print-out depicting that shaft’s properties and an SST PURE shaft label. Every PUREd shaft will perform to the best of that particular shaft’s manufactured ability, thereby giving the user the most uniform and consistent shaft or set of shafts possible.
Golfsmith Europe LLC Ormond House Nuffield Road St Ives, Cambridgeshire England PE27 3LX Phone: +44 (0) 1480-308800 Fax: +44 (0) 1480-308801